Hi! I’m Pablo.

I love reading, writing and technology. In that order.

I’m fortunate to work full-time as a tech content writer and offer freelance blogging and SEO services on the side.

It’s the perfect blend of passion and profession.

Now, I blog about tech and explore its connection with content creation.

My story.

Here’s how I fell in love with writing.

I was seven.

Too young to understand what hieroglyphs meant but old enough to know that these symbols were not just purely decorative.

Ancient Egypt: Mythology for Kids was the title.

‘I want to live in a pyramid,’ I said.

Dad bought the book, and I did the rest: I could name all Egyptian gods and goddesses two weeks after my birthday.

Little did I know that was my first contact with content marketing and the flame that lit my curiosity about expressing myself through writing.

What does Ancient Egypt’s writing system do with content marketing and copywriting?

Here’s the answer:

It’s eye-catching. Hieroglyphs are valuable pieces of art. People in Ancient Egypt used this writing system to keep things documented and communicate emotions. A blog article or social media post needs to be pleasing to the eye and excite an audience, as the Egyptian scribes did.

It tells a story. Hieroglyphs signify sounds and represent concepts. These pictures all together tell a story to readers. A long-form text or a short website copy must appeal to readers using a narrative structure.

It takes time to become a pro. Not everyone could write hieroglyphs in Ancient Egypt, like not everyone can write concise and engaging copy in 2023. Scribes went through a long training to become professionals. It takes years of writing and reading tons of content to be an experienced copywriter.

There’s a god to pray to. Before writing, the scribe would make an offering to the god of scribes, Thoth. Copywriters and content marketers strategize (and often pray) to ensure their content shines on the platforms they write for and aligns with the algorithms that govern visibility and impact.

Egyptian mythology will always mean a lot to me.

I’m 30 today, and my passion for writing is intact.

I’m still that 7-year-old kid who wanted to have the head of a jackal like Anubis and live in the Great Pyramid of Giza.

As far as I can remember, I have always wanted to be a writer:

Thanks to the late Gabriel García Márquez, I studied journalism. As he said, ‘Journalism is the most beautiful job in the world.’

Thanks to my professional experience, I realized creativity means nothing without a strategy.

The stories Egyptians wrote more than 5,000 years ago are still relevant and a matter of study in different disciplines.

They survived an industrial revolution, two world wars, and a COVID pandemic. No wonder they say ancient Egyptians had the secret of immortality!

Well, that’s my goal: to write evergreen content and texts that live forever.

Hopefully, readers won’t need to find a Rosetta Stone to decipher them.