11 Best AI Tools in 2024 (Updated AI Tools List!)
Finding a complete and up-to-date AI tools list today is a headache. There are just too many to choose from!
Especially in the content creation space.
To make your life easier, we’ve curated a list of the 11 best AI tools you can use to build outstanding content for your business or personal brand. You’ll find writing, image and video editing software, among other AI-powered tools.
After reading this article, you’ll be able to choose the ones that best fit your needs, considering the pros and cons of each, key features and pricing.
Most tools offer free plans/trials so that you can try them without risk.
Let’s dive in!

What are the best AI tools in 2024?
These are the 11 AI tools big tech companies like Google, Amazon, Microsoft and Zoom use to assist their content-creation efforts.
Please note that this is a non-ChatGPT list. You won’t find your typical prompts or tips on how to use the popular chatbot.
1. NeuronWriter

NeuronWriter is an AI writing tool that utilizes generative AI to help bloggers and marketers create high-quality content that ranks.
By incorporating advanced techniques like Natural Language Processing (NLP), it assists in creating articles that align with user intent and perform well on search engines. The tool offers insights from top competitors, aiding in crafting relevant and comprehensive content.
More than just an SEO writing tool, NeuronWriter simplifies the entire content creation process — from idea generation to publication.
Pros and Cons
Pricing
NeuronWriter is a premium AI writing tool. But it offers a limited free trial that is more than enough for you to try before making a purchase.
This is NeuronWriter’s pricing structure:
- Bronze Plan for $19/month (billed yearly).
- Silver Plan for $37/month (billed yearly).
- Gold Plan for $57/month (billed yearly).
- Platinum Plan for $77/month (billed yearly).
- Diamond Plan for $97/month (billed yearly).
→ For more information, visit NeuronWriter’s pricing page.
★ There’s a lifetime plan deal in Appsumo for as low as $89!
2. Synthesia

Synthesia is an AI video generation platform that turns text into videos. It’s a great tool for companies looking to create engaging marketing, sales, or training videos.
Users can customize their content by choosing from a range of pre-made templates, backgrounds, and avatars. They can also add music, voiceovers (in over 120 languages), and other elements to enhance their videos.
Pros and Cons
Pricing
Synthesia is a premium AI video tool. However, you can use its free AI video demo to generate content anytime.
This is Synthesia’s pricing structure:
- Starter for $22/month (billed yearly).
- Creator for $67/month (billed yearly).
- Enterprise for a custom price.
→ For more information, visit Synthesia’s pricing page.
3. Midjourney

Midjourney is an AI image tool that creates images from text prompts in seconds.
Similarly to ChatGPT, users can introduce simple commands (interacting with the Midjourney Bot in Discord) to generate stunning illustrations.
It’s an excellent tool for business owners or content creators lacking artistic talent who want to use AI images to enrich website content or enhance their social media presence.
Pros and Cons
Pricing
Midjourney is a premium AI image generator tool. You can use it for free to create a limited amount of images and then subscribe to one of its paid plans.
This is Midjourney’s pricing structure:
- Basic Plan for $8/month (billed yearly).
- Standard Plan for $24/month (billed yearly).
- Pro Plan for $48/month (billed yearly).
- Mega Plan for $96/month (billed yearly).
→ For more information, visit Midjourney’s pricing page.
4. Surfer

Surfer is one of the best AI SEO tools for creating optimized content and boosting organic traffic.
It provides real-time SEO suggestions and competitive insights, along with keyword research to uncover high-potential keywords. Plus, it offers a content planner feature for strategic topic clusters and an audit tool to optimize existing pages.
Its newest functionality, Surfer AI, gives users the possibility to generate ready-to-rank article articles in less than 20 minutes.
Pros and Cons
Pricing
Surfer is a premium AI SEO tool with no free trials/plans.
This is Surfer’s pricing structure:
- Essential for $69/month (billed yearly).
- Scale for $99/month (billed yearly).
- Scale AI for $179/month (billed yearly).
- Enterprise for $399/month (billed yearly).
→ For more information, visit Surfer’s pricing page.
5. MarketMuse

MarketMuse is an AI tool that transforms content strategies with personalized, data-driven insights. It eliminates the guesswork by analyzing sites and providing objective recommendations for better and faster planning.
With this software, users can answer crucial questions about content prioritization, gaining exposure, competition analysis, keyword organization and ensuring content quality.
Put simply, it enables businesses to make more informed decisions for their online presence.
Pros and Cons
Pricing
MarketMuse is a freemium AI content planning tool.
This is MarketMuse’s pricing structure:
- Free for $0/month.
- Standard for $149/month or $1,500/year.
- Team for $399/month or $3,900/year.
- Custom for a custom price.
→ For more information, visit MarketMuse’s pricing page.
6. Pictory

Pictory is an AI-powered video creation tool designed for content marketers. It allows users to turn any content into shareable videos quickly.
This AI video software offers features such as turning scripts into professional videos, converting blog posts into engaging video content for better SEO, and creating video highlights from long-form content (plus automatically adding captions for increased reach).
Pros and Cons
Pricing
Pictory is a premium AI video tool. It offers a free trial you can use to create 3 video projects, each of up to 10 minutes long.
This is Pictory’s pricing structure:
- Starter for $19/month (billed yearly).
- Professional for $39/month (billed yearly).
- Teams for $99/month (billed yearly).
→ For more information, visit Pictory’s pricing page.
7. Writesonic

Writesonic is a generative AI platform used by over 2 million teams for content creation, SEO, and AI chatbots. It helps bloggers and organizations write articles that rank high on Google and outsmart competitors.
Besides long-form articles, users can have AI-powered conversations (ChatGPT-like) and build chatbots without coding with Chatsonic and Botsonic. The platform also has an AI Chrome extension for quick content generation.
Pros and Cons
Pricing
Writesonic is a freemium AI writing tool.
This is Writesonic’s pricing structure:
- Free for $0/month.
- Small Team for $13/month (billed yearly).
- Enterprise for $500+/month (billed yearly).
- Freelancer for $16/month (billed yearly).
→ For more information, visit Writesonic’s pricing page.
8. Murf

Murf is an AI voice generator tool for creating lifelike voiceovers in minutes. With 120+ voices in 20+ languages, it’s versatile for various needs like education, marketing, and podcasts.
Users can upload videos, music, or images and edit pitch, pauses, and more. Customers appreciate its realistic voices, making it a go-to choice for text-to-speech needs.
Pros and Cons
Pricing
Murf is a freemium AI writing tool.
This is Murf’s pricing structure:
- Free for $0/month.
- Basic for $19/month (billed yearly).
- Pro for $26/month (billed yearly).
- Enterprise for $75/month (billed yearly).
→ For more information, visit Murf’s pricing page.
9. Frase

Frase is an AI SEO tool that helps users (such as content, SEO, and marketing teams) transition from keyword research to finalizing drafts. It simplifies SERP research by analyzing top search results, offering insights into metrics like word count and domain rating, and generating content briefs using AI.
SEO specialists can find it helpful for analyzing competitors and evaluating keyword potential, while writers can benefit from its AI writing and optimization features.
Pros and Cons
Pricing
Frase is a premium AI SEO tool.
This is Frase’s pricing structure:
- Solo for $12.66/month (billed yearly).
- Basic for $38.25/month (billed yearly).
- Team for $97.75/month (billed yearly).
→ For more information, visit Frase’s pricing page.
10. Jasper

Jasper is one of the best AI copywriting tools. It helps marketing teams work better together, speeds up projects, and uses AI to make creating content easier.
This writing assistant offers solutions tailored to various marketing needs like blog writing, content strategy, or social media marketing. It’s secure, follows ethical practices (it’s built for responsible AI use), and offers multiple software and tool integration.
Pros and Cons
Pricing
Jasper is a premium AI SEO tool. The company offers a 7-day free trial so that you can try this powerful AI content creation tool before signing up for a paid plan.
This is Jasper’s pricing structure:
- Creator for $39/month (billed yearly).
- Pro for $59/month (billed yearly).
- Business for a custom price.
→ For more information, visit Jasper’s pricing page.
11. Copy.ai

Copy.ai is an AI platform that helps businesses automate tasks like content creation, CRM enrichment, and prospecting.
With this software, sales teams can refine lead generation and opportunity management, while marketing teams can automate tasks like content creation and SEO. Copy.ai integrates with over 2,000 tools, making it easy to connect with everyday applications.
Pros and Cons
Pricing
Copy.ai is a freemium AI SEO tool. The company offers a 7-day free trial so that you can try this powerful AI content creation tool before signing up for a paid plan.
This is Copyai’s pricing structure:
- Free for $0/month.
- Pro for $36/month (billed yearly).
- Team for $186/month (billed yearly).
- Enterprise for a custom price.
→ For more information, visit Copy.ai’s pricing page.
How can AI tools benefit you?
There are many AI tools out there:
- AI video generators and editors.
- AI image generation software.
- AI art and AI design tools.
- Innovative AI assistants.
- AI productivity tools.
- AI marketing tools.
- AI music software.
And the list goes on.
But what are the (real) benefits of using AI tools?
Workflow improvement
One of the primary advantages of AI technology is its ability to improve your workflow. By harnessing its power, you can automate tedious and repetitive tasks, allowing you to focus on more complex and creative aspects of your work.
Efficiency boost
AI tools (like the ones listed in this article) are designed to optimize efficiency and productivity. By integrating them into your daily routine, you not only streamline your tasks but also enhance the quality of your output, thanks to the precision of AI-driven processes.
The result? Faster and high-quality content creation.
Accuracy
With the use of natural language processing and machine learning to generate insights, AI tools can understand and interpret human language with remarkable accuracy. This allows for the creation of written materials or data analyses that are both intricate and relevant.
However, you should always double-check the information these tools produce, as they may contain mistakes.
Buyer guide: How we conducted our research
When conducting our research for this guide, we focused on finding the best artificial intelligence tools that offered high productivity and efficiency while also being cost-effective and user-friendly.
When doing our research to find the best product, we determined using these factors:
- Pricing: We evaluated the pricing of each product to determine the cost-effectiveness for consumers like yourself, wether you are a freelancer or a business owner. We looked at the various pricing tiers and options available, comparing them to the features offered by each product.
- Features: We identified the best attributes of each product (pros), highlighting what set them apart from the competition. Additionally, we considered what was missing from each product (cons) in terms of functionality or capabilities to provide a comprehensive overview for you as a potential buyer.
- Support or refund: In addition to pricing and features, we also assessed the support and refund policies of the products we reviewed. We looked into whether each product offered a community forum or support system for users, as well as whether they had a refund policy in place. We can assure you that all products on this list offer great customer service and have a refund policy in place.
Our final goal with this guide is to provide a valuable resource for consumers looking for an AI tool that meets their specific needs and requirements.
Final thoughts: 11 best AI tools list
If you’ve read this far, you’re more than prepared to leverage AI to improve your content creation process.
You know the tools… now you need to take action!
We hope that this list of AI tools can help you choose the best software to write articles and create videos or images for your site. As AI keeps changing the way we create content (and new tools are created as we write), we’ll keep this list updated and relevant.